We are an independent two-person software company based in Germany and we love to build simple and fast software for the web.
Who We Are
The Emvi Software GmbH was initially founded in 2019 for our first product Emvi by Marvin Blum and Daniel Schramm.
Marvin has a degree in computer science and has been programming since he was a child. For Pirsch he is responsible for most of the technical parts, like the backend, server infrastructure, or documentation.
Daniel has a background in product design and mechanical engineering and is responsible for UI and UX. Most of what you see on the dashboard has been designed and implemented by him.
While we were working on the full release of Emvi, Marvin started rebuilding his personal website with the intention to write technical blog posts. We used Google Analytics for Emvi at the time and Marvin was interested in how well the few blog posts he had perform. While adding Google Analytics has become standard, he looked into and interested technique: fingerprinting.
He started implementing a library that could be integrated into Go (golang) applications, as that is our programming language of choice for anything server-related. The reason why we wanted to analyze traffic from the backend is that we saw a lot of people using ad blockers rendering the collected data unreliable.
How It Started
Building Pirsch Analytics
Seeing how well the library worked led us to the idea of building a sleek dashboard and releasing it as standalone software. We gathered a lot of experience building Emvi and we poured all of it into what is now Pirsch Analytics.
To this day, the core of Pirsch is open-source. This means the way we collect data is fully transparent and anyone can implement their own dashboard for a website or app for free.
We chose a paid subscription model, because we do not profit of the collected data in any shape or form. And we will keep it that way.
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