Analytics Atlas

A comprehensive list of definitions to help you navigate the world of analytics. Check out the Glossary to dive deeper into web analytics terminology.

Agency Analytics

Analytics tools and techniques tailored for marketing agencies to track and measure client campaigns and performance.

Customer Analytics

The analysis of customer data and behavior to understand preferences, habits, and trends, ultimately improving customer satisfaction and retention.

Data Analytics

The process of analyzing raw data to uncover insights, trends, and patterns that can inform decision-making and drive business strategies.

Digital Marketing Analytics

The measurement and analysis of digital marketing efforts to assess performance, optimize strategies, and drive business growth.

E-Commerce Analytics

The tracking and analysis of data related to online sales and transactions, including customer behavior, product performance, and revenue.

Educational Analytics

The use of data analysis in the education sector to improve teaching methods, student performance, and administrative processes.

Embedded Analytics

Analytics capabilities integrated directly into software applications, allowing users to access and analyze data within their workflows.

Enterprise Analytics

The use of analytics within an organization to support decision-making, improve efficiency, and drive business growth across various departments and functions.

Environmental Analytics

The analysis of environmental data to monitor and manage natural resources, assess environmental impact, and support sustainability initiatives.

Healthcare Analytics

The use of data analysis in healthcare settings to improve patient outcomes, optimize operations, and enhance decision-making.

HR Analytics

The application of data analysis in human resources management to optimize workforce planning, recruitment, performance management, and employee engagement.

Mobile Analytics

The tracking and analysis of data related to mobile app usage, user behavior, and performance to optimize user experience and engagement.

Product Analytics

The analysis of product-related data to understand user behavior, improve product features, and drive product development decisions.

Sales Analytics

The analysis of sales data to track performance, forecast future sales, identify trends, and optimize sales strategies.

Social Media Analytics

The measurement and analysis of social media performance and engagement to assess the effectiveness of social media marketing efforts.

Supply Chain Analytics

The use of data analysis to optimize supply chain operations, improve efficiency, reduce costs, and mitigate risks.

Visual Analytics

The process of analyzing data through interactive visualizations to discover insights, patterns, and trends more effectively.

Web Analytics

The measurement, collection, analysis, and reporting of web data to understand and optimize web usage and performance.

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