Ad-tech is Fundamentally Broken
Google Analytics is installed on over 85% of all websites, silently collecting everything your visitors do online. But this convenience comes at a steep cost. Every time someone lands on your site, you're handing their personal data over to Big Tech — without them ever truly consenting.
The cracks are widening. Ad blockers now shield a growing share of internet users, leaving Google Analytics with blind spots that quietly distort your data. Cookie-consent banners — those clunky, intrusive popups you're legally required to show — slow down your pages and frustrate visitors before they've read a single word. And when you finally log into the GA dashboard to make sense of it all? It's bloated, slow, and built for data engineers, not business owners.
We built Pirsch to fix all of that. No cookies. No consent banners. No privacy trade-offs. Just clean, reliable analytics that respect your visitors and work the way you think.
Privacy First — By Design, Not as an Afterthought
Pirsch never tracks visitors across websites and never collects uniquely identifiable information. That's not a policy we might change — it's how the product is architected.
The result: full compliance with GDPR, CCPA, PECR, and Schrems II, out of the box. No cookie-consent banner required. No legal gray areas. No creeping anxiety about the next regulation update. Your visitors stay private. Your conscience stays clear.
An Ergonomic Dashboard That Respects Your Time
Everything you need, on a single page. No buried menus, no certification courses required.
Pirsch's dashboard surfaces actionable insights at a glance, with stackable filters that let you drill down exactly where you need to go. Managing multiple websites? Switch between them instantly — making Pirsch the go-to analytics tool for web agencies, freelancers, and anyone juggling more than one project.
Switching Is Painless — Bring Your Data With You
We know leaving Google Analytics feels daunting when years of historical data are on the line. That's why Pirsch makes it easy to import your existing GA data, so you start with full context, not a blank slate.
No data loss. No disruption. Just a better tool from day one.
Invisible to Ad Blockers, Transparent to You
When you integrate Pirsch via our API or SDKs, the analytics run server-side — completely invisible to ad blockers. You get accurate, complete data without compromising on visitor privacy. No workarounds. No ethical shortcuts.
Faster Pages, Better Experience
Google Analytics combined with Google Tag Manager can add 50 kB or more to every page load. Pirsch's script weighs in at around 4 kB — roughly 12 times lighter.
Faster load times mean better user experience, better SEO rankings, and fewer visitors leaving before your page even finishes loading.
Open-Source Core — Full Transparency, No Black Boxes
You shouldn't have to take our word for how your data is handled. That's why the core of Pirsch is fully open-source. Audit it, inspect it, build on it. We have nothing to hide, and we've made sure you can verify that for yourself.
Made in Germany. Independent. Accountable.
Pirsch is self-funded, independently operated, and hosted entirely in Germany under some of the strictest data protection laws in the world. We answer to our users — not to advertisers, not to investors, and certainly not to Big Tech.
Your data is never sold. Never shared. Never used for any purpose beyond giving you the insights you came for.
Fair, Flexible Pricing
No surprise bills. No locked-in contracts. Pirsch's pricing is straightforward and scales with your needs — upgrade or downgrade your plan at any time, with no friction.
You pay for what you use. That's it.
WordPress? We've Got You Covered
Running WordPress? Get up and running in minutes with our free, open-source Pirsch plugin — no coding required. Powerful, privacy-respecting analytics for your WordPress site, with zero technical overhead.
