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What is Embedded Analytics?

Embedded Analytics refers to the integration of analytical capabilities into business applications that users regularly interact with, such as customer relationship management (CRM) or enterprise resource planning (ERP) systems. This approach allows users to access data analysis and visualization tools directly within their everyday software environment, improving decision making without having to switch between applications.

Embedded analytics can include a range of functionality such as dashboards, reporting tools, and interactive data visualizations embedded within software applications. This enables end users to perform complex data analysis in the context of their specific tasks and workflows. By providing analytics directly within business applications, organizations can improve user adoption of analytic tools and increase the overall impact of data-driven insights on business operations.

In addition, embedded analytics can be customized to meet the specific needs of different users within an organization, from executives looking for big-picture strategic insights to operational staff who need detailed data to manage day-to-day activities. This customization helps maximize the relevance and utility of the analytics, leading to faster and more effective decision making. Ultimately, embedded analytics help organizations make better use of their data, contributing to increased efficiency, productivity, and competitiveness.

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