< Return to Glossary

What is a User Agent?

A user agent is a string of characters that a browser or other application sends to a web server to identify itself and provide information about type, version, operating system, and other attributes. This string helps the server to deliver content in a format appropriate for the user's device. User agents play a crucial role in the negotiation of content between clients and servers, as they allow servers to select the appropriate version of a resource based on the characteristics of the user agent.

A user agent can, for example, identify itself as a particular browser, such as Chrome on Windows, or as a bot, such as Googlebot, which crawls the web for the Google search engine. Based on this information, a Web site can decide whether to serve a page optimized for desktop browsers or a page optimized for mobile devices. It could also decide to present different information to a search engine crawler than to a normal user, such as content that is more focused on search engine optimization.

The understanding of user agents can be important for developers and webmasters to optimize the functionality of a website and the user experience in different browsers and on different devices.

Pirsch Analytics Icon

Ready to Level up Your Analytics?

Try Pirsch Analytics free of charge for 30 days with no credit card required. Pick the best Google Analytics alternative, setting up your first website only takes a few minutes.